We just had a wonderful chat with Dana of srgoddess. Dana’s store offers a beautiful array of jewelry.
How and why did you start srgoddess?
I began selling my handmade jewelry and pendulums online about 14 years ago, at eBay and other smaller auction sites. Art fairs and galleries have also been great opportunities for me.
When I opened my very first email account my daughter suggested I become srgoddess, as she had signed up as jrgoddess. srgoddess crossed over into my business, and I still cherish this name because my daughter gave it to me.
What’s your favorite product / best seller and why?
The majority of my designs are made with sterling silver, although in the past few years I’ve also been working with other fine metals such as pure antique brass and pure copper. Â Sterling silver remains my favorite metal, and although silver troy ounce prices have quadrupled+ since I began making jewelry, I’m doing my best to keep prices affordable.
Is there anything else you’d like us to know about you and srgoddess?
There are some designs that I offer consistently, but many are one of a kind. It’s always a challenge staying true to my aesthetic, and yet honor trends that customers want. I love trying to maintain that balance.
Some of my customers have been with me since the very
beginning, and there’s no greater compliment than that!
Don’t forget to check out Dana’s store, srgoddess, next time you or some other goddess in your life needs something special





