Fair warning: new traffic to HC starting March 1!
Monday, January 19th, 2009Hi everyone,
Just wanted to give you fair warning that there will be a print ad (our first, woohoo!) for Hyena Cart in the “Home Delivery” section of the March / April issue of Mothering. It will look something like this:

I was originally going to make it a surprise, but then I decided you all might like some advanced warning so you can make sure to have some items in-stock. I believe that issue will hit the newsstands on March 1. We’ll see what happens
In addition, I’ve posted some buttons and banners on the HC Marketing page. Please consider posting these on your websites, blogs, forums, etc.
So how does all this marketing activity square with our fears regarding the CPSIA? Here’s my personal opinion (not official HC policy or anything — just my take as a shop owner): I am doing the due diligence to ensure that any products I sell are lead-free. The more research I do, the more I realize that cloth, wool, thread, etc. are as lead-free as it gets. These materials just don’t contain lead. Nor do any of the commonly used acid dyes (Prochem, etc.) contain lead. Thus, I will continue to list my items as I always have. Maybe with a little extra information explaining why they are lead-free (I mean, that’s always good to know, right?) But I am not going to let a poorly written law render my perfectly safe items illegal. Law makers and the CPSC are realizing the flaws in their document, and, I believe, are working to correct them. But in the meantime, I am going to continue with business as usual, whether they correct the flaws before Feb. 10 or not. Here’s a great link that was posted on the HC Forums a little while ago. It is a letter to the CPSC from the House of Representatives. In this letter, the House urges the CPSC to add an exemption to the law for “… children’s books that have no unusual components or materials beyond those of an ordinary book,” and “… children’s apparel that consists entirely of dyed or undyed fabric that is unlikely to contain excess amounts of lead and does not include metal, plastic, or painted components that may contain amounts of lead in excess of the law’s limits.” This would be in addition to the already proposed amendments which would exempt gemstones, untreated wood, and natural (undyed) fibers.
Thanks everyone!
